NewOutcome tracking now closes the loop

Know what to build next.

EvidentPM is the AI decision engine for product managers. It reads every customer conversation, ticket and metric, tells your team what to build and why, writes the spec, and measures whether it worked.

SOC 2-ready architecture · Connects in minutes · Your data never trains shared models
app.evidentpm.com/ledgerly/ask
Analyzing412 transcripts11,122 tickets2,140 surveys60 metrics

Ingests evidence from the tools your team already lives in

IntercomZendeskSlackPostHogAmplitudeMixpanelGongCannyProductboardFullStoryTypeformLinearJiraNotionSalesforceHubSpotIntercomZendeskSlackPostHogAmplitudeMixpanelGongCannyProductboardFullStoryTypeformLinearJiraNotionSalesforceHubSpot
The problem

Roadmaps are still built on vibes gut feel.

Product teams have more customer signal than ever, and less time to read it. Tools help you track what you decided to build. Nothing tells you whether it was the right call.

01

Evidence is scattered

Interviews live in Gong, complaints in Zendesk, requests in Canny, behaviour in PostHog. No human can hold it all in their head — so nobody does.

02

The loudest voice wins

Roadmaps bend toward the last enterprise call, the angriest Slack thread, or the HiPPO. Quiet, widespread pain goes unseen until it shows up as churn.

03

Nobody checks if it worked

Features ship, the team moves on. Predictions are never compared with results, so prioritization never gets smarter.

How it works

One loop. From raw evidence to measured outcome.

EvidentPM runs the entire product discovery loop continuously — not once a quarter in a spreadsheet.

01

Aggregate

Transcripts, tickets, boards, analytics, NPS and replays normalized into structured evidence.

02

Identify

Cluster recurring pain, weigh severity and frequency, flag unmet needs by segment.

03

Prioritize

Score every opportunity on revenue, retention, effort and confidence — with your weights.

04

Propose

Recommend specific product changes with cited reasoning, risks and alternatives.

05

Specify

Generate PRDs, stories, API contracts and tickets ready for engineers or coding agents.

06

Measure

Track adoption, compare predicted vs actual impact, and recalibrate the model.

The loop closes. Every shipped feature's real results feed back into opportunity scoring, so next quarter's recommendations are better calibrated than this quarter's.
Insight engine

Every customer, heard at once.

EvidentPM clusters thousands of conversations into ranked opportunity areas — with the frequency, severity, revenue at risk and the exact quotes behind each one.

  • Automatic clustering of recurring pain points
  • Severity and frequency signals across segments
  • Representative quotes as citable evidence
  • Contradictions and conflicting signals flagged
  • Pain patterns tracked over time

Sample workspace: Ledgerly, a fictional B2B invoicing product. 312 accounts shown in the selected cluster.

“What should we build next?” mode

Ask the question every PM is asked.

Get a specific recommendation, the evidence behind it, the impact it should have, and what would have to be true — in seconds, not a two-week synthesis sprint.

Every claim is grounded in your data. Click a citation to see the transcript, ticket or metric it came from.
RecommendationOPP-031Score 78

Build a Sync Health Center for accounting integrations

Why — evidence
  • 1,284 mentions across 312 accounts in the last 90 days; mentions are up 38% month-over-month.
  • 41% of churned accounts in Q3 cited reconciliation or sync errors as a primary reason.
  • Accounts that hit ≥1 silent sync failure have 2.3× higher 90-day churn (PostHog cohort).
  • Enterprise controllers describe month-end close failures as a trust problem, not a bug.
Retention
+2.4 pts
Gross revenue retention
Revenue
$1.1M
ARR protected / 12 mo
Support
−18%
Ticket volume
Confidence
88%
High · 4 source types
Assumptions to validate
  • · Failure visibility, not failure rate, is the main driver of churn (validate with 5 churned-account calls).
  • · QuickBooks API rate limits allow auto-retry within a 15-minute window.
Risks
  • · Surfacing every failure may increase perceived unreliability before fixes land.
  • · Xero customers report few issues — scope may be QBO-specific.
Alternative hypotheses
Approval workflowsscore 56

Higher revenue ceiling ($1.6M pipeline) but only 64 accounts and 2× the effort.

Guided CSV importscore 57

Best activation lever (+9 pts), lower revenue impact; good parallel bet for growth team.

Opportunity scoring

Your strategy, as a formula.

Every initiative is scored on frequency, revenue, retention, strategic fit, effort and confidence. Tune the weights to match this quarter's goals and watch the roadmap re-rank.

Weights
score = (0.21·F + 0.21·Rev + 0.25·Ret + 0.17·S + 0.17·(100−E)) × (0.6 + 0.4·C)
OpportunityScore
1
Sync Health Center
$1.1M ARR protected
78
3
Approval workflows
$1.6M expansion pipeline
56
2
Guided CSV import
$240k new ARR
57
4
Bulk invoice editing
$90k ARR
52
5
Multi-currency invoices
$890k new ARR
41
6
Semantic invoice search
+2 pts activation
39
Confidence dampens scores: thinly-evidenced ideas can't top the list on enthusiasm alone.
Spec & implementation generator

Decision to handoff in one click.

Select an opportunity and EvidentPM writes the full implementation package — structured, versioned, and clean enough to hand to engineers or coding agents.

OPP-031 · Spec
Sync Health Center
In reviewv3

Problem

Accounting sync between Ledgerly and QuickBooks Online fails silently. The integration reports "connected" while individual invoices fail to post. Customers discover gaps at month-end close, re-key data by hand, and lose trust in Ledgerly as a system of record.

Evidence

  • 1,284 mentions / 312 accounts in 90 days, +38% MoM [ZD-88213, IC-55102]
  • 41% of Q3 churn cites reconciliation errors [CH-0077]
  • Silent failure cohort churns 2.3× baseline [PH-RET-07]

Goals

  • Every failed sync is visible within 5 minutes, with a human-readable reason.
  • At least 80% of transient failures recover automatically without user action.
  • Reduce sync-related support tickets by 18% within 60 days of GA.

Non-goals

  • Rebuilding the Xero connector (no material evidence of failure).
  • Two-way sync of payments from QBO into Ledgerly.

Success metrics

MetricBaselineTargetWindow
Gross revenue retention91.2%93.6%2 quarters
Sync tickets / 1k accounts41≤ 3460 days
Mean time to detect failure3.4 days< 5 minAt GA
Auto-recovered failures0%≥ 80%At GA
Built for teams

Clear workflows. Clear accountability.

Workspaces, roles, threaded comments, mentions, approvals and status workflows — every action written to an immutable audit log.

DraftIn reviewApprovedIn buildShippedMeasuring

Roles & permissions

Org ownerBilling, SSO, data sources, retention
Product managerCreate opportunities, generate & edit specs
EngineerComment, estimate, export tickets
ReviewerApprove or request changes

Comments, mentions & approvals

Marcus Lee on API contracts

@Priya should retry be idempotent per attempt or per invoice?

✓ Eng lead approvedSecurity pending

Full audit log

10:42 priya spec.version.created v3
10:31 system spec.gap.detected NFR
09:58 marcus comment.created API
09:12 system cluster.updated +42
17:20 ana approval.changes_req PRD
Post-launch feedback loop

Predicted vs. actual. Every time.

After a feature ships, EvidentPM tracks adoption, compares forecast to reality, surfaces unexpected side effects, and feeds the results back into scoring. Your prioritization gets measurably sharper every quarter.

84%
prediction accuracy
6.2d
idea → approved spec
3
side effects caught

Figures from the Ledgerly sample workspace.

Shipped Jul 18 · Weekly active finance users
+7.4%vs +6% predicted
Beat forecast
0.0%3.7%7.4%ShipD15D30D45D60D90
Actual Predicted
Side effect detected: Support tickets about "wrong tax applied" rose 11% — bulk tax edits need a preview step.
→ calibration: raise frequency weight for Mid-market workflow pain by 0.05
Platform & security

Enterprise-grade from the first commit.

Customer conversations are your most sensitive data. EvidentPM is API-first, multi-tenant and built to pass a security review.

POST /v1/evidence201 Created
curl https://api.evidentpm.com/v1/evidence \
  -H "Authorization: Bearer $EVIDENTPM_KEY" \
  -d '{
    "project": "core-billing",
    "source": "custom:sales-notes",
    "account": { "id": "acc_982", "arr": 84000,
                 "segment": "enterprise" },
    "text": "We found out QuickBooks had stopped
             syncing three days after close...",
    "occurred_at": "2026-10-09T15:02:00Z"
  }'

SOC 2-ready by design

Controls mapped to SOC 2 Type II from day one: access reviews, change management, encryption, incident response.

Strict tenant isolation

Every row scoped by organization with Postgres row-level security. Per-tenant encryption keys on Enterprise.

Immutable audit log

Every read of sensitive evidence, every edit, approval and AI action — timestamped, attributed, exportable.

Deterministic automation

Rules run the same way every time. AI proposes; your workflows and approvers decide. No silent changes.

SSO, SCIM & RBAC

SAML/OIDC single sign-on, SCIM provisioning and role-based access across workspaces.

Your data stays yours

Customer data is never used to train shared models. PII redaction runs before any model call.

Pricing

Simple pricing. Free for reviewers.

Pay for the people who make product decisions. Everyone else who reads, comments and approves is free.

Starter
For a PM validating the workflow.
$0forever
Start free
  • 1 project
  • 3 data sources
  • 2,000 evidence items / mo
  • Insight clustering
  • “What to build next” — 10 / mo
Most popular
Team
For product teams running discovery continuously.
$89per editor / month
Start 14-day trial
  • Unlimited projects & sources
  • 50,000 evidence items / mo
  • Custom scoring formulas
  • Spec generator + readiness scoring
  • Approvals, comments & audit log
  • Outcome tracking
  • Viewers & reviewers free
Enterprise
For orgs with security and scale requirements.
Customannual
Talk to founders
  • Everything in Team
  • SSO / SAML + SCIM
  • Per-tenant encryption keys
  • Data residency (US / EU)
  • SOC 2 report & DPA
  • Custom model & BYO-LLM
  • Dedicated success engineer
FAQ

Questions, answered.

Those tools organize feedback and roadmaps that humans curate. EvidentPM does the synthesis and the decision support: it clusters evidence automatically, scores opportunities against your strategy, recommends what to build with citations, writes the implementation spec, and then checks whether the prediction came true.

Stop guessing.
Build what's evident.

We're onboarding a small group of design-partner teams. Get a working analysis of your own customer data in your first week.

or explore the live product with sample data